The journey begins in the entrance zone, reflecting Honda’s long-standing human-centric development philosophy, which emphasizes customer satisfaction, safety, and reliability. This spirit is expressed through an interactive check-in experience that intuitively connects visitors with Honda’s core values.

Dream Sphere — an immersive 360-degree room that captures both the past and future of Honda. Through a dynamic visual narrative, visitors can trace the evolution of Honda’s dreams and challenges from its founding era to the decades ahead, intuitively connecting with the company’s challenging spirit and the key milestones that have shaped its journey.

This zone represents Honda’s future dream for the “New Mobility Ecosystem”, where next-generation mobilities seamlessly integrate into everyday life and expand the way people move. A 360-degree immersive simulator invites guests to experience a virtual flight from Bangkok to Pattaya, offering a glimpse into how future mobility could become part of daily routines. By combining practicality with fun, this zone reflects Honda’s commitment to creating new ways of moving that are smarter, more sustainable, and enjoyable — ultimately bringing Honda’s mobility dreams closer to reality.

This zone highlights Honda’s ongoing pursuit of creating new value in mobility, where the dream of “redefining mobility” is brought to life — shifting the image of EVs from “Thick and Heavy,” to “Thin, Light, and Wise,” not only through electrification, but also through innovation that delivers emotional, sustainable, and human-centered experiences. It reflects Honda’s belief that the future of mobility must go beyond technology — to inspire joy, ensure safety, and offer new freedom for people and society. Through this experience, visitors are invited to explore how Honda’s electric vehicles embody these ideas and contribute to a smarter, cleaner, and more meaningful future.

The M.O.V.E Café serves as the final chapter of the journey through The M.O.V.E by Honda, offering a space where visitors can experience Honda’s vision of future mobility through taste—completing the five-sense journey that defines the entire facility.

Aligned with the overarching concept of “Sense the Synergy,” The M.O.V.E Café presents an immersive tasting experience, curated by Chef Dej Kewkacha, that engages all five senses—sight, sound, smell, touch, and taste. Far more than a conventional café, it is a sensory destination where culinary creativity meets the future of mobility, delivering a uniquely Honda expression of emotional value.